I know, I know, this sounds like the opening line of a hyperbolic spam email. (Hey, wait a minute, that gives me a good idea. Spam email, here I come. Turn your spam filters off, will you please?) But don’t let the title stop you from reading this…because it’s true: interesting ethics credit packaged in a streaming video presentation that critics say is “absolutely riveting.”* *As critiqued by my mother.

Hi Mike. Did you read where Apple is being sued for fraud in a trademark case over the name “iPad”? The plaintiff, a company called Proview, claims that Apple created a dummy British corporation, used a negotiator with a fake name, and lied about its intended use of the mark, in order to negotiate the purchase of the trademark “iPad” in various countries. Is this unethical negotiating behavior? Or is it fair to hide the identity of the real buyer so the seller doesn’t get too greedy once it finds out the buyer is a gigantic corporation? What’s the scoop? – Honest Negotiator –